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The Big Village Insights CARAVAN Super Bowl Survey Says…

January 31, 2020

In advance of Super Bowl LIV, the 54th Super Bowl and the 50th modern-era National Football League championship game, our team at Insights, the research and analytics division of Big Village, conducted an online omnibus CARAVAN® survey to discover viewers’ attitudes, plans and activities surrounding this year’s Big Game.

  • Do viewers plan to attend a Super Bowl party?
  • Watch the commercials in advance online or wait for game time?
  • What do they enjoy most – the game, the commercials or the halftime show?

Find out the answers to these questions and more below!


Where do you plan to watch the Super Bowl this year?


Do you plan to watch the Super Bowl commercials online in advance of the game or wait to watch during the game?​


What is your favorite food to eat when watching the Super Bowl?


What is your favorite part of the Super Bowl?


Which social media channels do you plan to use for commenting during the Super Bowl?



This online omnibus CARAVAN® survey was conducted live by Big Village Insights between January 22-24, 2020. The survey sampled 1,004 adults comprising of 502 men and 502 women who are 18 years of age and older. Click here to learn more about CARAVAN®.


About Big Village

Big Village is a global advertising, technology, and data company. Driven by our diverse group of experts, we provide a new way of working by bringing programmatic solutions, media, insights, and creative all under one roof. Big Village is headquartered in New York and has 12 offices across North America, Europe, and Australia. Find out more at


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