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The Global Impact of Generative AI

November 29, 2023

Generative AI has undoubtedly been the biggest technology trend of 2023 and will almost certainly continue to be a major topic in 2024. Using the International research capabilities of CARAVAN, we took a look at how 12 major countries around the world feel about Generative AI.

India, China, and Brazil lead the way in adopting Generative AI. 52% of Indian people said they use Generative AI applications occasionally/frequently, double the Global Average. On the lower end, only 14% of Japanese respondents said they use Generative AI occasionally/frequently. Scroll through the charts below to see the full results!


This CARAVAN survey was conducted by Big Village among a total sample of 12,068 adults between the ages of 18-64 in Brazil, China, India, Japan, Mexico, and South Korea and 18 years of age or older in Australia, Canada, France, Germany, the United Kingdom, and the United States. This survey was live on November 9-17, 2023.

Learn more about our Online CARAVAN® omnibus surveys here.

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