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The Pulse: A Closer Look at Personalization by Generation

July 10, 2023

We surveyed Americans on their thoughts about personalization, and took a deeper dive into the data by generation.


What aspects of personalization do they appreciate? Do they believe it enhances their overall user experience? Have they ever purchased something as a result of a personalized experience? Take a look below to find out more!


Which of the following areas do you believe personalization plays a significant role in?


Which aspects of personalization do you appreciate the most in the following area(s)?

Online Shopping


Social Media


Streaming Services


Personalized Learning & Education


Do you believe personalization enhances your overall user experience?


Would you be willing to provide personal information if it resulted in a more personalized experience?


Have you ever made a purchase or engaged with a product/service specifically because of personalized recommendations or tailored experiences?


This CARAVAN survey was conducted by Big Village Insights among a demographically representative U.S. sample of 1,010 adults, 18 years of age and older. The survey was live from June 7th – June 9th, 2023.

Learn more about our Online CARAVAN® omnibus surveys here.

Contact us at for more information.