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The Pulse: An Update on the 2023 Holiday Season

September 19, 2023

We followed up with Americans on their thoughts and plans for the 2023 Holiday Season.


What are their holiday shopping habits? What types of gifts do they plan on purchasing? When do they plan to decorate for the holidays? Take a look below to find out!

To see our results from July, click here.


To what extent do you agree or disagree with these statements regarding holiday shopping this year?


Are you more or less likely to buy/give the following types of gifts this holiday season?


Which of the following do you plan to purchase AS GIFTS this holiday season?


As of now, are your estimated expenditures on gifts this holiday season:


Thinking about holiday gifts, to what extent do each of these influence your decisions on what products and services to buy?


To what extent do you expect current economic conditions to have an impact on the following for you this holiday season when purchasing gifts?


When do you plan to decorate your home for this year’s holiday season?



This CARAVAN survey was conducted by Big Village Insights among a demographically representative U.S. sample of 2,019 adults 18 years of age and older. This survey was live on September 13-17, 2023.

Learn more about our Online CARAVAN® omnibus surveys here.

Contact us at for more information.