We surveyed parents on their back to school shopping habits for 2023.
How do they plan to shop? Where do they plan to shop? How much do they plan to spend? Take a look below to find out!
In which of the following ways have you shopped/plan to shop for back-to-school items this year?
In your opinion, which brands have the best advertisements for back-to-school?
How helpful do you find back-to-school advertisements to your purchase decisions?
In which of the following stores have you shopped/plan to shop for back-to-school items this year?
Which of the following websites have you shopped/plan to shop for back-to-school items this year?
To what extent do you agree or disagree with these statements?
How much do you plan to spend on back-to-school items this season?
Methodology
This CARAVAN survey was conducted by Big Village Insights among a demographically representative U.S. sample of 2,033 adults, 18 years of age and older. The survey was live from July 5th – July 9th, 2023.
Learn more about our Online CARAVAN® omnibus surveys here.
Contact us at caravaninfo@big-village.com for more information.