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The Pulse: Emerging Tech Trends by Generation

September 12, 2023

We surveyed Americans on their thoughts on emerging tech and generative AI.


How familiar are each generation with the types of generative AI? What are their thoughts on trust, privacy, ethics, and transparency when it comes to generative AI? Do they use it to create online content? Take a look below to find out!


How familiar are you with each of the following?


How likely you are to use each of the following in the next three months?


How much do you agree or disagree with each of the following statements regarding the use of Generative AI?


Do you create content (i.e., videos, music, art, blogs, etc.) that you post online?


There has been conversation about the discrepancy in transparency for AI generated content versus content from original creators. Do you believe it is an issue if it is not clearly stated whether content is original or AI-generated?


As Generative AI produces pieces of content, it scrapes the web for content that might have come from original creators. Do you believe it is an issue to take pieces of original content from other creators and produce a new AI-generated piece of content?



This CARAVAN survey was conducted by Big Village among a sample of 3,020 adults 18 years of age and older. The online omnibus study is conducted three times a week among a demographically representative U.S. sample of 1,000 adults 18 years of age and older.  This survey was live on July 10-12, August 9-11, and September 8-10, 2023.

Learn more about our Online CARAVAN® omnibus surveys here.

Contact us at for more information.