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The Pulse: Holiday Shopping

September 6, 2022

The holiday season is approaching and between the lingering pandemic and the economy, shopping habits continue to look different this year.

We asked four generations of Americans when they plan to shop, what they plan to get, and how the current economic state will affect their holiday shopping decisions:







Walmart and Amazon were the top two retailers that respondents considered essential to their holiday shopping routine.




This Online CARAVAN® omnibus survey was conducted on August 8-10, 2022 among a demographically representative U.S. sample of 1,006 adults 18 years of age and older.

Learn more about our Online CARAVAN® omnibus surveys here. Contact us at for more information.