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The Pulse: Digital Advertising

June 8, 2022

How do consumers feel about digital advertising?

Did they actually mean to click on that ad? And do they actually purchase that product after clicking on the ad? Find out more about what consumers really think about digital ads.


Digital Advertising – It’s Everywhere


Did You Mean to Click on That Ad?


To Purchase or Not to Purchase


Is There Another Way?


Is This Annoying You?


Ad Blockers


Agree or Disagree?


This Online CARAVAN® omnibus survey was conducted on June 3-5, 2022. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative. Learn more about our Online CARAVAN® omnibus surveys here. Contact us at for more information.