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The Pulse: Shopping for Pets

July 27, 2022

Pets play a big part in American families today, and pet care varies household to household.

So, what are pet owners looking for when they shop for their pets, and where do they go to find it?

In a recent Big Village CARAVAN study, we asked pet owners their favorite retailers, what they look for in food ingredients, monthly expenses and more!

64% of consumers own pets.




77% of pet product consumers prefer to shop in person at a store.




On average, American pet owners spend $79 a month on pet food.






This Online CARAVAN® omnibus survey was conducted on July 13-24, 2022 among a demographically representative U.S. sample of 4,030 adults 18 years of age and older.

Learn more about our Online CARAVAN® omnibus surveys here. Contact us at for more information.