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The Pulse: How We Watch TV

September 7, 2022

How do you watch TV? We asked Americans about their TV watching habits. Find out how long they watch, where, and what else is involved during TV time.


Most US Adults (56%) say that they typically watch TV with others while 44% of adults say that they typically watch TV alone.


The average US adults spend 2.7 hours watching TV during a typical TV watching session. The average number of hours of television watched increases with age.


The majority of TV (84%) is watched on a television set with small amounts being consumed on devices like smartphones and laptops. Younger consumers are responsible for the majority of TV consumed on non-television devices.


75% of US Adults use either a free or paid streaming service to watch TV.


Nearly all US Adults (96%) say that they multi-task at least somewhat while watching TV. Millennials multi-task the most often while Baby Boomers multi-task the least often.


Surprisingly, multi-tasking on a second screen came in second (66%) to eating a meal/snack (72%) for the most common activity for multi-tasking.



This CARAVAN survey was conducted by Big Village among a sample of 1,002 adults 18 years of age and older. The online omnibus study is conducted three times a week among a demographically representative U.S. sample of 1,000 adults 18 years of age and older. This survey was live on August 26-28, 2022.

Learn more about our Online CARAVAN® omnibus surveys here. Contact us at for more information.