We surveyed Americans on their personal values.
Which values are most important across generations? Take a look below to find out!
How important to you is:
Methodology
This CARAVAN survey was conducted by Big Village among a sample of 1,009 adults 18 years of age and older. The online omnibus study is conducted three times a week among a demographically representative U.S. sample of 1,000 adults 18 years of age and older. This survey was live on October 16-18, 2023.
Learn more about our Online CARAVAN® omnibus surveys here.
Contact us at caravaninfo@big-village.com for more information.