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The Pulse: Personal Values

October 31, 2023

We surveyed Americans on their personal values.


Which values are most important across generations? Take a look below to find out!


How important to you is:


This CARAVAN survey was conducted by Big Village among a sample of 1,009 adults 18 years of age and older. The online omnibus study is conducted three times a week among a demographically representative U.S. sample of 1,000 adults 18 years of age and older. This survey was live on October 16-18, 2023.

Learn more about our Online CARAVAN® omnibus surveys here.

Contact us at for more information.