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The Pulse: Personalization

June 13, 2023

We surveyed Americans on their thoughts about personalization in online shopping, social media, streaming services and more.


What aspects of personalization do they appreciate? Do they believe it enhances their overall user experience? Have they ever purchased something as a result of a personalized experience? Take a look below to find out more!


Which of the following areas do you believe personalization plays a significant role in?


Which aspects of personalization do you appreciate the most in the following area(s)?

Online Shopping


Social Media


Streaming Services


Personalized learning and education


Do you believe personalization enhances your overall user experience?


Would you be willing to provide personal information if it resulted in a more personalized experience?


Have you ever made a purchase or engaged with a product/service specifically because of personalized recommendations or tailored experiences?



This CARAVAN survey was conducted by Big Village Insights among a demographically representative U.S. sample of 1,010 adults, 18 years of age and older. The survey was live from June 7th – June 9th, 2023.

Learn more about our Online CARAVAN® omnibus surveys here.

Contact us at for more information.