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The Pulse: Pride Month is Here

June 6, 2023

We surveyed Americans on their plans to celebrate and thoughts about Pride Month.


How are they celebrating, how can brands authentically show their support, and how does that support impact their likelihood to purchase from that brand? Take a look below to find out more!


How do you plan to celebrate Pride Month?


How much do you agree or disagree with these statements?


Recently, some brands have been criticized for promoting LGBTQ+ people and products. How does seeing a brand singled out for supporting LGBTQ+ people and businesses impact your likelihood of purchasing from that brand?


Which, if any, of these brands do you think show AUTHENTICITY when supporting Pride Month?


In which of these ways would a brand’s support of Pride Month feel AUTHENTIC to you?



This CARAVAN survey was conducted by Big Village Insights among a demographically representative U.S. sample of 1,007 adults, 18 years of age and older. The survey was live from June 2nd – June 4th, 2023.

Learn more about our Online CARAVAN® omnibus surveys here.

Contact us at for more information.