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The Pulse: Research on Research

April 18, 2023

We surveyed Americans on how Americans take surveys.


Yes, you read that right. Ahead, explore findings on how consumers participate in online research.


Generally speaking, why do you take online surveys?


Which of the following statements best expresses how you feel about being compensated for online survey participation?



How would each of the following affect your level of interest in taking online surveys?



Listed below are several topics that online surveys might ask questions about. Thinking about your own preferences, how much do you like or dislike taking surveys about each topic?




This CARAVAN survey was conducted by Big Village among a sample of 2,018 adults 18 years of age and older. The online omnibus study is conducted three times a week among a demographically representative U.S. sample of 1,000 adults 18 years of age and older. This survey was live on April 10-12, 14-16, 2023.

Learn more about our Online CARAVAN® omnibus surveys here.

Contact us at for more information.