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The Pulse: Sports Streaming

April 25, 2023

We surveyed Americans on their sports streaming habits.


What are they watching, and how are they watching it? Find out more below!


Do you pay or have you paid for a streaming video service to specifically access sports content in the past 12 months?


Do you currently pay extra to subscribe to a sports package as part of your cable, satellite or fiber to home television services?


Which of the following services that offer sports content do you currently subscribe to?


How often are you watching or streaming sporting events?


How much do you agree or disagree with the following statements?


Next, please think about your planned consumption of sporting content/events, games, and matches in the next 12 months. Which consumer electronics do you plan to use to watch, listen, or follow your favorite sports?


In which of the following ways have you followed a sporting event, game, or match in the past 12 months?


In the past 12 months, have you done any of the following while watching a sporting event on television?


Which, if any, of the following challenges do you face when consuming sports content?


Which of the following sports do you regularly watch?



This CARAVAN survey was conducted by Big Village Insights among a demographically representative U.S. sample of 1,009 adults, 18 years of age and older. The survey was live from April 14th – April 19th, 2023.

Learn more about our Online CARAVAN® omnibus surveys here.

Contact us at for more information.