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Diversity, Equity, and Inclusion

The Pulse: Spring Cleaning by Demographic

March 13, 2023

How does each demographic tackle spring cleaning?


For some, it’s a looming chore. For others, it’s the yearly reset they look forward to. See how different demographics take on spring cleaning, general household chores, and the products involved in it all.









This CARAVAN survey was conducted by Big Village among a sample of 1,007 adults 18 years of age and older. The online omnibus study is conducted three times a week among a demographically representative U.S. sample of 1,000 adults 18 years of age and older.  This survey was live on March 6-8, 2023.

Learn more about our Online CARAVAN® omnibus surveys here.

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