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In a recent CARAVAN survey, when we asked consumers what Personalization meant to them, they described it as: Making something your own.

Understanding who the customers are, how to position the brand, and where to reach these consumers is key. Implementing a segmentation and audience strategy is essential for maximizing brand growth.

Generation Alpha – the next generational cohort coming up after Gen Zs, who today are roughly 12 and under – is facing a world that is infinitely harder than the one their parents grew up in but they also recognize infinite possibilities, according to a new report, Gen Alpha: Generation Infinite from Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers.

Big Village announced today that its Insights division has earned a Certified status for information security by HITRUST. This achievement places Big Village in an elite group of organizations worldwide that have earned this certification.

DE&I is a complicated endeavor, requiring significant investment, executive buy-in, and long-term commitment. And while the moral case for increasing diversity, equity, and inclusion efforts is clear, business leaders are also tasked with making the business case.

New York, April 19th, 2022 – Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, and Miss Grass, a female-founded and community-driven cannabis brand, are releasing a new trends analysis, Seeing Green, on April 20th.

The journey consumers take when checking out at retail stores has changed. Technology underpins many of the changes and is important to the customer experience.

The number of service and product companies offering subscriptions has grown exponentially throughout the pandemic and there is no sign of slowing down. They provide a win-win solution for customers and companies: customers have a need for convenience and companies have a need for passive regular revenue.

Big Village set out to identify ways diversity, equity, and inclusion have been defined by reputable sources and leaders in their respective industries.  How these terms are defined sets the foundation for how institutions, organizations, and brands implement DE&I initiatives and, to some extent, defines the possible outcomes of these efforts.

Big Village’s CX analytics provide the tactical knowledge, tools, and consultation to meaningfully define, achieve and monetize success.

We all know that video streaming has exploded since 2020. But did you know that watching TV and video streaming as a media category has started to decline in 2022? With pandemic restrictions falling away, is everyone just spending less time binge watching these days? The answer all depends on their generation and how they are viewing.

Optimizing investment in your marketing content ensures you’re speaking your customers’ language, reflecting their needs, and offering solutions to their problems – rather than simply selling your products. Knowing exactly what you’re trying to accomplish with a particular piece of content is also necessary to get the most bang for your buck.

Leveraging a US representative sample of over 25,000 survey completes, Big Village’s Audience Intelligence is a fully integrated and holistic planning and activation platform that addresses media planning, profiling and general media insights in one.

One of the most-discussed changes — purchasing more low-cost store brands — topped Big Village Insights’ survey list in 2022. Forty-seven percent of consumers participating in the survey said they bought lower-cost brands last year as a direct result of increased cost of living brought on by inflation.

How concerned are they about the impact Dobbs v. Jackson is having on women’s rights? What are the biggest challenges facing working women? How do working moms feel about their employers policies for families?

A survey by Big Village revealed that 90% of respondents are more interested than ever in getting discounts, using coupons and earning cashback rewards when shopping online, precisely due to rising prices.

Big Village found that Goodwill stores top the list (89%) of favorite places to shop among those who prefer to look for materials for DIY costumes at thrift stores.