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90% of consumers are more interested in receiving discounts, using coupons, and earning cashback rewards when they shop because of rising prices.

The economy and Juneteenth are top of mind for consumers in this week’s The Pulse of the American Consumer.

In today’s fast-paced and often cluttered landscape, people are bombarded with requests for their time and attention, making it crucial to find effective ways to encourage survey participation. One proven strategy is offering incentives.

New COVID-19 variants changed the travel industry’s road to recovery. With concerns over omicron slowing and confirmed cases falling in most cities the travel industry can look forward to more consumers being open to travel in 2022.

Through BeWell@Big Village, our HR-led health and wellbeing program, we kicked off Q1 2022 by practicing gratitude, learning about nutrition and assisting Ukraine.

Cassandra is releasing a new trends analysis report, “Re(value)ation: A Pandemic Mired in Political Mayhem Makes Gen Z Rethink Everything.”

Big Village created a truly agile research agency – one that can handle most anything a brand could need to drive growth while delivering quick-turn, custom results.

Public health and politics are top of mind for consumers in this week’s The Pulse of the American Consumer.

In the current work environment, information exchanges are more apt to take place via written communication, so it’s a good time to review the way to approach communications.

Diving deeper into the feelings along your customers’ journey provides the understanding of why an experience is delightful or disappointing.

Focusing on the customers that bring your organization the most profit & loyalty rather than attempting to be everything to everyone forces companies to redefine their approach, ensuring greater financial gains and brand strength.

Audience Intelligence is built on over 5,000 segments that are curated directly from highly nuanced online signals. To complement these online signals, Big Village provides deep media insights on each segment through a nationally representative survey built directly on top of these audiences.

Diving deeper into the feelings along your customers’ journey provides the understanding of why an experience is delightful or disappointing.