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Big Village created a truly agile research agency – one that can handle most anything a brand could need to drive growth while delivering quick-turn, custom results.

In celebration of Mother’s Day, our CARAVAN® team asked Americans what they plan to buy for their moms this year. We also asked moms what they REALLY want this year, and what do they NOT want?

Diving deeper into the feelings along your customers’ journey provides the understanding of why an experience is delightful or disappointing.

What if there were a way to better stack the odds in a new product’s favor of a successful launch by ensuring the right targeted audience is exposed to the product in the right place?

“Why,” like its quantitative counterpart “what,” is grounded resolutely and superficially in the immediate past and falls short in cultivating the empathy required to truly understand the messy emotions, the chaotic maelstrom of sheer humanness, that propels us into the “what’s next.”

We all know that video streaming has exploded since 2020. But did you know that watching TV and video streaming as a media category has started to decline in 2022? With pandemic restrictions falling away, is everyone just spending less time binge watching these days? The answer all depends on their generation and how they are viewing.

Big Village’s CX analytics provide the tactical knowledge, tools, and consultation to meaningfully define, achieve and monetize success.

Optimizing investment in your marketing content ensures you’re speaking your customers’ language, reflecting their needs, and offering solutions to their problems – rather than simply selling your products. Knowing exactly what you’re trying to accomplish with a particular piece of content is also necessary to get the most bang for your buck.

Leveraging a US representative sample of over 25,000 survey completes, Big Village’s Audience Intelligence is a fully integrated and holistic planning and activation platform that addresses media planning, profiling and general media insights in one.

How concerned are they about the impact Dobbs v. Jackson is having on women’s rights? What are the biggest challenges facing working women? How do working moms feel about their employers policies for families?

In today’s fast-paced and often cluttered landscape, people are bombarded with requests for their time and attention, making it crucial to find effective ways to encourage survey participation. One proven strategy is offering incentives.

One of the most-discussed changes — purchasing more low-cost store brands — topped Big Village Insights’ survey list in 2022. Forty-seven percent of consumers participating in the survey said they bought lower-cost brands last year as a direct result of increased cost of living brought on by inflation.

Big Village found that Goodwill stores top the list (89%) of favorite places to shop among those who prefer to look for materials for DIY costumes at thrift stores.

The economy and Juneteenth are top of mind for consumers in this week’s The Pulse of the American Consumer.

New COVID-19 variants changed the travel industry’s road to recovery. With concerns over omicron slowing and confirmed cases falling in most cities the travel industry can look forward to more consumers being open to travel in 2022.

It is nearly impossible to avoid the narrative around the impacts of inflation on the economic outlook of the United States and the world at large.