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Consumers weighed in on how they feel about the MLB returning as well as their feelings towards cryptocurrency and COVID-19, two years later.

Our recent MediaPulse survey found that nearly all Americans (94%) consume news media (and some of us consume more than others). The Baby Boomer generation consumes the most with 75% consuming news media once a day or more often. On the other hand, only 24% of Gen Z consume news media once a day or more often.

With the recent popularity of Generative AI in many different use cases, we asked Americans their general feelings towards AI.

Ready-Made Solutions are a suite of expert-designed research solutions that help brands iterate product and service ideas based on explicit and implicit metrics in a way that addresses two common pain points of DIY research: methodological expertise (design and analysis) and data quality. I’m breaking down the different solutions that make up the suite, explaining how they reinforce each other and outlining Big Village’s approach to data quality, which underpins the solutions.

The Big Village Insights team conducted a survey to discover how Americans plan to celebrate Pride Month, how the LGBTQ+ community is represented in the media, how brands can show authentic support for Pride Month, and more.

We surveyed Americans on their thoughts about personalization, and took a deeper dive into the data by generation.

U.S. consumers tuned in this week to give insight into upcoming travel plans and destinations they will be visiting in upcoming months as well as why some will not be traveling. They also provided an update into their overall consumer confidence levels regarding the current and future conditions of the U.S. 

We asked Americans for their feelings and reactions towards a list of terms in today’s news and culture.

Big Village created a truly agile research agency – one that can handle most anything a brand could need to drive growth while delivering quick-turn, custom results.

Generative AI continues to be a major topic in 2024, so we took an updated look at how 12 major countries around the world feel about Generative AI.