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Cassandra announced they are conducting a new syndicated study on Generation Alpha (defined as ages 0-11) to uncover their mindset and values.

Big Village Launches Smart Targets: Dynamic Real-Time Audience Segments That Help Brands and Agencies Reach the Highest Value Customers and Reduce Waste.

Bright Mountain Media, a global holding company with current investments in digital media technology and publishing, today announced the acquisition of two critical business units of Big Village.

New York, April 19th, 2022 – Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, and Miss Grass, a female-founded and community-driven cannabis brand, are releasing a new trends analysis, Seeing Green, on April 20th.

In today’s fast-paced and often cluttered landscape, people are bombarded with requests for their time and attention, making it crucial to find effective ways to encourage survey participation. One proven strategy is offering incentives.

Cassandra, Big Village’s youth & culture experts, leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials.

While it can be tempting for a client to seek out all these answers from one survey or study, the real depth of answers they are looking for comes from a combination of sources.

As of August 2022, Netflix’s stock price is down -62% since the beginning of the year. Despite all that, we recently found that Netflix is still the leader when it comes to how consumers rate streaming services (with Amazon Prime is not far behind).

Choice-Based Conjoint analysis is widely used for multiple applications including feature, price, and assortment optimization. But sometimes, especially in these categories, selecting the best design for a choice exercise might present a challenge for a researcher.

Being a “foodie” is now a central component of the Gen Z identity –according to a recent study released by Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers.

See which home and auto insurance companies are most popular and which consumers have the most insurance in this week’s The Pulse of the American Consumer.

In celebration of Earth Day on April 22nd, Big Village Insights surveyed Americans about their concerns about the environment, what they’re doing to help, and what responsibilities they think brands have when it comes to thelong-term health of the planet.