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An overwhelming 88% of Americans have plans to celebrate this year. The survey reveals that 46% of Americans are traveling over the holiday – and 80% of those traveling are taking to the road in their cars. Plane travel is the second most popular choice at 19%, with 34% of Americans saying they have changed their travel plans because of the higher cost of airline travel.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

See which home and auto insurance companies are most popular and which consumers have the most insurance in this week’s The Pulse of the American Consumer.

This month is Pride Month and it also has been a historic month with last week’s US Supreme Court ruling that says that the landmark 1964 Civil Rights Act also protects gay and transgender workers from workplace discrimination.

How concerned are they about the impact Dobbs v. Jackson is having on women’s rights? What are the biggest challenges facing working women? How do working moms feel about their employers policies for families?

As most have probably heard by now, this week the TSA (Transportation Safety Administration) said it would no longer require masks to be worn on public transportation, after a federal judge ruled the CDC overstepped its legal authority to require masks on planes and other forms of public transportation. But are Americans really ready to take off their masks on public transportation?

We surveyed Americans on their sports streaming habits. What are they watching, and how are they watching it?

Alternative-specific approach makes CBC designs more flexible, provides more realistic description of products or offerings in choice tasks, improves accuracy and quality of modeling in many complex studies.

Big Village CARAVAN pulled consumer opinions and preferences of current television content and providers across the television landscape.

The last bastion of linear television has remained live sports. Once consumers widely make the jump to streaming for live sports, there will be little else, other than the inertia of older generations, to keep linear TV afloat.

We asked Americans for their feelings and reactions towards a list of terms in today’s news and culture.

We surveyed Americans on their sports streaming habits. What are they watching, and how are they watching it?