Search Results

It is nearly impossible to avoid the narrative around the impacts of inflation on the economic outlook of the United States and the world at large.

U.S. consumers tuned in this week to give insight into upcoming travel plans and destinations they will be visiting in upcoming months as well as why some will not be traveling. They also provided an update into their overall consumer confidence levels regarding the current and future conditions of the U.S. 

Since January 2022, the number of Gen Z and Millennials registered to vote increased by more than 10%.

Which values are most important across generations?

Electric vehicles are a hot topic of conversation, and American consumers broke down if and why they will or will not be buying an electric vehicle for their next car in this weeks The Pulse of the American Consumer.

Last week, we reported on the American experience with retail check-out technology. This week, we focus on those same survey results and differences based on race.

Pets play a big part in American families today, and pet care varies household to household. So, what are pet owners looking for when they shop for their pets, and where do they go to find it?

A new trends report, “The Culture of Influence,” released by Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, reveals the key characteristics and strategies that drive the relationship between influencers and consumers.

Consumer-validated audiences leverage the voice of the customer in the builds, resulting in a deterministic model with a greater likelihood to reach an actual in-market customer. Big Village takes this approach and generally, these audiences hit the intended target 30% more than other audiences.

We’re taking a look at the financial decisions American consumers have made recently and how spending habits have changed since COVID-19.