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We surveyed Americans on their thoughts and plans for the 2023 Holiday Season.

Choice-Based Conjoint analysis is widely used for multiple applications including feature, price, and assortment optimization. But sometimes, especially in these categories, selecting the best design for a choice exercise might present a challenge for a researcher.

See which home and auto insurance companies are most popular and which consumers have the most insurance in this week’s The Pulse of the American Consumer.

Our surveys show how soccer fans across the world are feeling about this year’s World Cup and how they plan to watch the matches.

In celebration of Earth Day on April 22nd, Big Village Insights surveyed Americans about their concerns about the environment, what they’re doing to help, and what responsibilities they think brands have when it comes to thelong-term health of the planet.

It’s Mother’s Day this weekend and that means millions of American consumers are shopping or planning to shop for that special gift for mom. But where are they shopping, and what are they shopping for?

61% of parents say they’re likely to start back to school shopping before July this year, so we asked them about how and where they plan to make those purchases.

We have the insights on how consumers prefer to participate in surveys online, generational breakdown included.

Cassandra recently hosted a webinar with The Infatuation, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials.

Big Village CARAVAN pulled consumer opinions and preferences of current television content and providers across the television landscape.

An overwhelming 88% of Americans have plans to celebrate this year. The survey reveals that 46% of Americans are traveling over the holiday – and 80% of those traveling are taking to the road in their cars. Plane travel is the second most popular choice at 19%, with 34% of Americans saying they have changed their travel plans because of the higher cost of airline travel.

We asked Americans for their feelings and reactions towards a list of terms in today’s news and culture.

As most have probably heard by now, this week the TSA (Transportation Safety Administration) said it would no longer require masks to be worn on public transportation, after a federal judge ruled the CDC overstepped its legal authority to require masks on planes and other forms of public transportation. But are Americans really ready to take off their masks on public transportation?