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This month is Pride Month and it also has been a historic month with last week’s US Supreme Court ruling that says that the landmark 1964 Civil Rights Act also protects gay and transgender workers from workplace discrimination.

71% of American adults are planning on taking a vacation in the next year. We asked them where they were going.

Find out what the general American population knows about the metaverse and how they plan on experiencing this technological shift in the future.

U.S. consumers tuned in this week to give insight into upcoming travel plans and destinations they will be visiting in upcoming months as well as why some will not be traveling. They also provided an update into their overall consumer confidence levels regarding the current and future conditions of the U.S. 

We surveyed Americans about the ongoing writers’ strike. How did they learn about the strike, what impact is it having on their overall media consumption and how supportive are they of the writers’ demands?

Electric vehicles are a hot topic of conversation, and American consumers broke down if and why they will or will not be buying an electric vehicle for their next car in this weeks The Pulse of the American Consumer.

Alternative-specific approach makes CBC designs more flexible, provides more realistic description of products or offerings in choice tasks, improves accuracy and quality of modeling in many complex studies.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

The last bastion of linear television has remained live sports. Once consumers widely make the jump to streaming for live sports, there will be little else, other than the inertia of older generations, to keep linear TV afloat.

September kicks off the unofficial start of the holiday season, and folks all over the U.S. are already in planning mode. We asked Americans about their holiday shopping plans.

We surveyed Americans on their sports streaming habits. What are they watching, and how are they watching it?