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Summer travel, mental health, and COVID are top of mind for consumers in this week’s The Pulse of the American Consumer.

Big Village Launches Audience Intelligence Services: Revolutionizing Audience Strategy, Targeting, and Measurement

With the midterms just around the corner – we decided to do a deep dive on consumers opinions on political advertising.

As of August 2022, Netflix’s stock price is down -62% since the beginning of the year. Despite all that, we recently found that Netflix is still the leader when it comes to how consumers rate streaming services (with Amazon Prime is not far behind).

While it can be tempting for a client to seek out all these answers from one survey or study, the real depth of answers they are looking for comes from a combination of sources.

Cassandra, Big Village’s youth & culture experts, leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials.