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Since January 2022, the number of Gen Z and Millennials registered to vote increased by more than 10%.

We surveyed Americans on their sports streaming habits. What are they watching, and how are they watching it?

It is nearly impossible to avoid the narrative around the impacts of inflation on the economic outlook of the United States and the world at large.

We surveyed Americans to see how loyal they believe themselves to be to products and brands. Additionally, we asked them what they would be willing to do for the products and brands they love and what makes them turn away from products and brands.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

In our latest MediaPulse survey we surveyed consumers about their Netflix subscriptions and their attitudes towards some possible next steps that Netflix can take from here.

In celebration of Pride Month, we asked Americans about authenticity and how brands can authentically celebrate Pride.

Consumer-validated audiences leverage the voice of the customer in the builds, resulting in a deterministic model with a greater likelihood to reach an actual in-market customer. Big Village takes this approach and generally, these audiences hit the intended target 30% more than other audiences.

We’re taking a look at the financial decisions American consumers have made recently and how spending habits have changed since COVID-19.

Last week, we reported on the American experience with retail check-out technology. This week, we focus on those same survey results and differences based on race.

Pets play a big part in American families today, and pet care varies household to household. So, what are pet owners looking for when they shop for their pets, and where do they go to find it?

Choice-Based Conjoint analysis is widely used for multiple applications including feature, price, and assortment optimization. But sometimes, especially in these categories, selecting the best design for a choice exercise might present a challenge for a researcher.