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Are American’s interested in what the Metaverse has to offer? Take a look at how your consumers are feeling towards the Metaverse and its potential impact on their day to day.

We found that younger Americans were still willing to go to the movies and that all Americans enjoyed having more options (i.e., watching from home) for watching the latest movies. This month, we revisited the topic of movie theaters and consumers’ attitudes toward them.

We surveyed Americans about the ongoing writers’ strike. How did they learn about the strike, what impact is it having on their overall media consumption and how supportive are they of the writers’ demands?

As the year comes to a close, U.S. consumers have the economy on their minds. The perspectives on cost of living, supply chain disruptions, inflation, and whether things will change for the better or worse in 2022 are varying among consumers.

Spring cleaning. For some it’s a looming chore, and for others, it’s the yearly reset they look forward to. See what Americans think about spring cleaning, general household chores, and the products involved in it all.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

The July 4th holiday, also known as Independence Day, is one of the most popular holidays in the U.S. But with COVID-19, have these time-honored traditions changed?

For this month’s Pulse we addressed the economy with the American consumer, and how the current cost of living is impacting their daily lives.

With Juneteenth approaching, we surveyed Americans on their thoughts about the current state of race relations in the US.

We surveyed 2,000+ consumers on their holiday shopping! Discover how the men in our lives plan to get-it-done with the help of good ads, retail recs, “deal days,” and great offers.

What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

Inflation, Roe v. Wade, voting rights, and the Ukraine/Russia conflict are all on the minds of Americans in this week’sThe Pulse of the American Consumer.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

The cryptocurrency landscape in the US is often talked about – but how does the rest of the world feel about cryptocurrency?