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To better understand how consumers felt about the Bud Light backlash, we asked consumers what they knew about the “controversy” and how their purchase decisions may be influenced when a brand is called out for being “woke.”

Find out what the general American population knows about the metaverse and how they plan on experiencing this technological shift in the future.

Our recent MediaPulse survey found that nearly all Americans (94%) consume news media (and some of us consume more than others). The Baby Boomer generation consumes the most with 75% consuming news media once a day or more often. On the other hand, only 24% of Gen Z consume news media once a day or more often.

The survey showed that 85% of Gen Z consumers, 86% of millennials, and 79% of Gen X and baby boomers are more likely to complete a purchase when they have a coupon or discount.

With the midterms just around the corner – we decided to do a deep dive on consumers opinions on political advertising.

As of August 2022, Netflix’s stock price is down -62% since the beginning of the year. Despite all that, we recently found that Netflix is still the leader when it comes to how consumers rate streaming services (with Amazon Prime is not far behind).

New York, April 19th, 2022 – Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, and Miss Grass, a female-founded and community-driven cannabis brand, are releasing a new trends analysis, Seeing Green, on April 20th.

In celebration of Earth Day on April 22, Big Village surveyed Americans on their concerns about the environment, what they’re doing to help, and what responsibilities they think brands have when it comes to the long-term health of the planet.

The journey consumers take when checking out at retail stores has changed. Technology underpins many of the changes and is important to the customer experience.

Mental health, investing and cryptocurrency. Ahead, a look at American’s feelings towards these topics.

Are American’s interested in what the Metaverse has to offer? Take a look at how your consumers are feeling towards the Metaverse and its potential impact on their day to day.

How do Americans view secondary education today? We found out how parents view their child’s education and plans for the future, along with how parents view their own secondary education journey.

In celebration of Pride Month, we asked Americans about authenticity and how brands can authentically celebrate Pride.