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Leveraging a US representative sample of over 25,000 survey completes, Big Village’s Audience Intelligence is a fully integrated and holistic planning and activation platform that addresses media planning, profiling and general media insights in one.

Optimizing investment in your marketing content ensures you’re speaking your customers’ language, reflecting their needs, and offering solutions to their problems – rather than simply selling your products. Knowing exactly what you’re trying to accomplish with a particular piece of content is also necessary to get the most bang for your buck.

We all know that video streaming has exploded since 2020. But did you know that watching TV and video streaming as a media category has started to decline in 2022? With pandemic restrictions falling away, is everyone just spending less time binge watching these days? The answer all depends on their generation and how they are viewing.

“Why,” like its quantitative counterpart “what,” is grounded resolutely and superficially in the immediate past and falls short in cultivating the empathy required to truly understand the messy emotions, the chaotic maelstrom of sheer humanness, that propels us into the “what’s next.”

Big Village’s CX analytics provide the tactical knowledge, tools, and consultation to meaningfully define, achieve and monetize success.

What if there were a way to better stack the odds in a new product’s favor of a successful launch by ensuring the right targeted audience is exposed to the product in the right place?

Diving deeper into the feelings along your customers’ journey provides the understanding of why an experience is delightful or disappointing.

Focusing on the customers that bring your organization the most profit & loyalty rather than attempting to be everything to everyone forces companies to redefine their approach, ensuring greater financial gains and brand strength.

Diving deeper into the feelings along your customers’ journey provides the understanding of why an experience is delightful or disappointing.

In the current work environment, information exchanges are more apt to take place via written communication, so it’s a good time to review the way to approach communications.

New COVID-19 variants changed the travel industry’s road to recovery. With concerns over omicron slowing and confirmed cases falling in most cities the travel industry can look forward to more consumers being open to travel in 2022.

In a recent CARAVAN survey, when we asked consumers what Personalization meant to them, they described it as: Making something your own.

Financial stress, the state of the economy and the NFL season are top of mind for American consumers today.

Confidence in the U.S. banking system has declined across all demographics over the past three months but nearly all U.S. adults still have confidence in their primary bank.

We surveyed Americans about the ongoing writers’ strike. How did they learn about the strike, what impact is it having on their overall media consumption and how supportive are they of the writers’ demands?

Media companies have long struggled with creating strong audience segmentations for well-placed media and beneficial outcomes…but times are changing.

A new trends report, “The Culture of Influence,” released by Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, reveals the key characteristics and strategies that drive the relationship between influencers and consumers.