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Big Village Insights, the research and analytics division of Big Village, a global, full-service media and marketing services company, announced today the launch of its CARAVAN® Small Business Omnibus Survey, a quick and affordable solution to help businesses gain intelligence on the small business community.

Big Village Launches Smart Targets: Dynamic Real-Time Audience Segments That Help Brands and Agencies Reach the Highest Value Customers and Reduce Waste.

This month is Pride Month and it also has been a historic month with last week’s US Supreme Court ruling that says that the landmark 1964 Civil Rights Act also protects gay and transgender workers from workplace discrimination.

Big Village set out to identify ways diversity, equity, and inclusion have been defined by reputable sources and leaders in their respective industries.  How these terms are defined sets the foundation for how institutions, organizations, and brands implement DE&I initiatives and, to some extent, defines the possible outcomes of these efforts.

Big Village, a global advertising, technology, and data company, is today announcing its plans to leverage visualization technology from Forsta, an industry-leading global provider of market research, customer experience (CX), and employee experience (EX) technology, for Big Village’s CARAVAN® survey data.

In order for a company to be successful and grow, part of the strategy must be to eliminate churn – when a customer quits using a service or subscription.

In order for a company to be successful and grow, part of the strategy must be to eliminate churn – when a customer quits using a service or subscription.

Our Human Resources team works incredibly hard every month to provide our employees with the work place environment, resources and support they deserve. May was no different. Take a look at the initiatives and learning opportunities they provided over the past month.

The July 4th holiday, also known as Independence Day, is one of the most popular holidays in the U.S. But with COVID-19, have these time-honored traditions changed?

As we wrap up 2020, we want to share a recap of Big Village’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.

Shelf Test is a popular survey-based approach to solve pricing innovations and incorporate them into existing product lines for many product categories.

“Why,” like its quantitative counterpart “what,” is grounded resolutely and superficially in the immediate past and falls short in cultivating the empathy required to truly understand the messy emotions, the chaotic maelstrom of sheer humanness, that propels us into the “what’s next.”

In celebration of Women’s Equality Day, Big Village Insights conducted a survey to better understand Americans’ views on the current state of women’s equality in the U.S.

Through BeWell@Big Village, our HR-led health and wellbeing program, we kicked off Q1 2022 by practicing gratitude, learning about nutrition and assisting Ukraine.

Cassandra, Big Village’s youth & culture experts, leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials.

In a world where change is the only constant, one thing remains steadfast: the power of the consumer.

Audience Intelligence is built on over 5,000 segments that are curated directly from highly nuanced online signals. To complement these online signals, Big Village provides deep media insights on each segment through a nationally representative survey built directly on top of these audiences.

Big Village’s CX Return on Investment simulator was introduced last year and while it helps predict the impact of your CX improvement efforts on revenue, revenue may not be the key performance indicator your business is striving to improve. Big Village has several other tools and approaches to take the guess work out of CX improvement.

We all know that video streaming has exploded since 2020. But did you know that watching TV and video streaming as a media category has started to decline in 2022? With pandemic restrictions falling away, is everyone just spending less time binge watching these days? The answer all depends on their generation and how they are viewing.

In recognition of Hispanic Heritage Month, Big Village Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community.

Bright Mountain Media announced it has completed a revamp of the company’s Big Village global research and analytics offerings.

New York, April 19th, 2022 – Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, and Miss Grass, a female-founded and community-driven cannabis brand, are releasing a new trends analysis, Seeing Green, on April 20th.