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The number of service and product companies offering subscriptions has grown exponentially throughout the pandemic and there is no sign of slowing down. They provide a win-win solution for customers and companies: customers have a need for convenience and companies have a need for passive regular revenue.

Big Village set out to identify ways diversity, equity, and inclusion have been defined by reputable sources and leaders in their respective industries.  How these terms are defined sets the foundation for how institutions, organizations, and brands implement DE&I initiatives and, to some extent, defines the possible outcomes of these efforts.

Focusing on the customers that bring your organization the most profit & loyalty rather than attempting to be everything to everyone forces companies to redefine their approach, ensuring greater financial gains and brand strength.

We all know that video streaming has exploded since 2020. But did you know that watching TV and video streaming as a media category has started to decline in 2022? With pandemic restrictions falling away, is everyone just spending less time binge watching these days? The answer all depends on their generation and how they are viewing.

Diving deeper into the feelings along your customers’ journey provides the understanding of why an experience is delightful or disappointing.

Optimizing investment in your marketing content ensures you’re speaking your customers’ language, reflecting their needs, and offering solutions to their problems – rather than simply selling your products. Knowing exactly what you’re trying to accomplish with a particular piece of content is also necessary to get the most bang for your buck.

What if there were a way to better stack the odds in a new product’s favor of a successful launch by ensuring the right targeted audience is exposed to the product in the right place?

Leveraging a US representative sample of over 25,000 survey completes, Big Village’s Audience Intelligence is a fully integrated and holistic planning and activation platform that addresses media planning, profiling and general media insights in one.

We followed up with Americans on their thoughts and plans for the 2023 Holiday Season. What are their holiday shopping habits? When do they plan to decorate?

Big Village’s CX analytics provide the tactical knowledge, tools, and consultation to meaningfully define, achieve and monetize success.

In today’s fast-paced and often cluttered landscape, people are bombarded with requests for their time and attention, making it crucial to find effective ways to encourage survey participation. One proven strategy is offering incentives.

We surveyed Americans on their thoughts and plans for the 2023 Holiday Season.