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In a recent CARAVAN survey, when we asked consumers what Personalization meant to them, they described it as: Making something your own.

The number of service and product companies offering subscriptions has grown exponentially throughout the pandemic and there is no sign of slowing down. They provide a win-win solution for customers and companies: customers have a need for convenience and companies have a need for passive regular revenue.

Big Village set out to identify ways diversity, equity, and inclusion have been defined by reputable sources and leaders in their respective industries.  How these terms are defined sets the foundation for how institutions, organizations, and brands implement DE&I initiatives and, to some extent, defines the possible outcomes of these efforts.

Understanding who the customers are, how to position the brand, and where to reach these consumers is key. Implementing a segmentation and audience strategy is essential for maximizing brand growth.

Generation Alpha – the next generational cohort coming up after Gen Zs, who today are roughly 12 and under – is facing a world that is infinitely harder than the one their parents grew up in but they also recognize infinite possibilities, according to a new report, Gen Alpha: Generation Infinite from Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers.

DE&I is a complicated endeavor, requiring significant investment, executive buy-in, and long-term commitment. And while the moral case for increasing diversity, equity, and inclusion efforts is clear, business leaders are also tasked with making the business case.

New York, April 19th, 2022 – Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, and Miss Grass, a female-founded and community-driven cannabis brand, are releasing a new trends analysis, Seeing Green, on April 20th.

The journey consumers take when checking out at retail stores has changed. Technology underpins many of the changes and is important to the customer experience.

Public health and politics are top of mind for consumers in this week’s The Pulse of the American Consumer.

In the current work environment, information exchanges are more apt to take place via written communication, so it’s a good time to review the way to approach communications.

Diving deeper into the feelings along your customers’ journey provides the understanding of why an experience is delightful or disappointing.

Focusing on the customers that bring your organization the most profit & loyalty rather than attempting to be everything to everyone forces companies to redefine their approach, ensuring greater financial gains and brand strength.