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3 Practices to Rev Your B2B Growth Engine

Maximizing the Benefits of Maximum Difference Scaling

Life Interrupted: Cassandra Special Edition

Cassandra takes the long view into how COVID-19 will impact Gen Zs and Millennials, their values, their behaviors, and how culture moves forward.

How Ethical Are Social Media Companies?

Engaging the Female Financial Decision-Maker

Customer Experience: It Pays to Do Your Homework

Cassandra’s “Re(value)ation” Reveals How Gen Z’s Values Have Changed Since the Beginning of the Pandemic

Cassandra is releasing a new trends analysis report, “Re(value)ation: A Pandemic Mired in Political Mayhem Makes Gen Z Rethink Everything.”

The Pandemic Hasn’t Changed Everything, But Everything Has Changed

Should My Gen Z’s Phone Be The GOAT?

Building Your CX Program to Hear Your Customers’ Entire Voice

Trade-Off Analysis Part 1

Preparing for the Next Normal for Healthcare

Esports: The Future of Digital Marketing

Data Calibration and Back Casting

How Technology is Changing the Face of Insurance As We Know It

Communication – A Critical Ingredient to Build and Maintain Customer Trust

How to Drive New Product Innovation for Young Brands

Unconscious Bias Training Is Not Enough

A Is for Apocalyptic

What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture.

There’s a Better Way: Product Concept Testing

The Pulse: Public Health and Politics

Public health and politics are top of mind for consumers in this week’s The Pulse of the American Consumer.

Biometrics: Bringing Advancements to the World of Data

Purposeful Results – Going Beyond DIY Market Research

Leveraging Belief and Behavior Data in Prediction

Shining a Light on Hard to Reach B2B Customers and Markets