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In a world where change is the only constant, one thing remains steadfast: the power of the consumer.
Audience Intelligence is built on over 5,000 segments that are curated directly from highly nuanced online signals. To complement these online signals, Big Village provides deep media insights on each segment through a nationally representative survey built directly on top of these audiences.
In a recent CARAVAN survey, when we asked consumers what Personalization meant to them, they described it as: Making something your own.