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Looking for new, innovative products to support automation is really important, as it can ultimately help free up time and allow us to provide insights and solutions to our clients’ objectives.

Shelf Test is a popular survey-based approach to solve pricing innovations and incorporate them into existing product lines for many product categories.

Understanding who your core audience is and knowing their interests and attitudes has never been more essential to a brand’s success, especially in media.

Big Village created a truly agile research agency – one that can handle most anything a brand could need to drive growth while delivering quick-turn, custom results.

Ensuring an initiative opens itself up to the best, current thinking has become the hallmarks of many strategic efforts with Big Village’s Accelerated Intelligence.

Consumer insights professionals face a major challenge. While solid research and uncovering valuable consumer truths are crucial, a gap often emerges once those insights are shared. This disconnect between research and execution isn’t a minor issue—it’s a multimillion-dollar problem that can undermine their work’s value and credibility.

In order for a company to be successful and grow, part of the strategy must be to eliminate churn – when a customer quits using a service or subscription.

In order for a company to be successful and grow, part of the strategy must be to eliminate churn – when a customer quits using a service or subscription.

The number of service and product companies offering subscriptions has grown exponentially throughout the pandemic and there is no sign of slowing down. They provide a win-win solution for customers and companies: customers have a need for convenience and companies have a need for passive regular revenue.

Generation Alpha – the next generational cohort coming up after Gen Zs, who today are roughly 12 and under – is facing a world that is infinitely harder than the one their parents grew up in but they also recognize infinite possibilities, according to a new report, Gen Alpha: Generation Infinite from Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers.

Understanding who the customers are, how to position the brand, and where to reach these consumers is key. Implementing a segmentation and audience strategy is essential for maximizing brand growth.