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Alternative-specific approach makes CBC designs more flexible, provides more realistic description of products or offerings in choice tasks, improves accuracy and quality of modeling in many complex studies.

We surveyed Americans on their sports streaming habits. What are they watching, and how are they watching it?

It is nearly impossible to avoid the narrative around the impacts of inflation on the economic outlook of the United States and the world at large.

Big Village CARAVAN pulled consumer opinions and preferences of current television content and providers across the television landscape.

We asked Americans for their feelings and reactions towards a list of terms in today’s news and culture.

As most have probably heard by now, this week the TSA (Transportation Safety Administration) said it would no longer require masks to be worn on public transportation, after a federal judge ruled the CDC overstepped its legal authority to require masks on planes and other forms of public transportation. But are Americans really ready to take off their masks on public transportation?

71% of American adults are planning on taking a vacation in the next year. We asked them where they were going.

Since January 2022, the number of Gen Z and Millennials registered to vote increased by more than 10%.