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With Juneteenth approaching, we surveyed Americans on their thoughts about the current state of race relations in the US.

A new trends report, “The Culture of Influence,” released by Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, reveals the key characteristics and strategies that drive the relationship between influencers and consumers.

What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

The Ukraine/Russia conflict, COVID-19, and inflation continue to
occupy the minds of Americans this week.

Our surveys show how soccer fans across the world are feeling about this year’s World Cup and how they plan to watch the matches.

The way brands are marketing and managing their growth opportunities are different. Product innovation opportunities are different, and messages that resonate are different. Bringing it all together requires a fresh, and even disruptive perspective, a new mindset.

Spring cleaning. For some it’s a looming chore, and for others, it’s the yearly reset they look forward to. See what Americans think about spring cleaning, general household chores, and the products involved in it all.

When it comes to drinking alcoholic beverages, what do consumers like to drink? How often do they drink, and where? Is there still a hard seltzer craze?

We surveyed Americans on their thoughts about personalization in online shopping, social media, streaming services and more.

U.S. consumers tuned in this week to give insight into upcoming travel plans and destinations they will be visiting in upcoming months as well as why some will not be traveling. They also provided an update into their overall consumer confidence levels regarding the current and future conditions of the U.S. 

We surveyed Americans on their thoughts on emerging tech and generative AI. How familiar are each generation with the types of generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

American Consumers share their sentiments on Quick Service Restaurants (QSRs) – which are their favorites and why they choose to eat there.

We surveyed Americans to get their thoughts on the importance and impact of Black History Month.

How do Americans view secondary education today? We found out how parents view their child’s education and plans for the future, along with how parents view their own secondary education journey.

One of the goals of market segmentations is to target people most likely to become satisfied and enthusiastic customers of a company and its products. Properly designed and executed targeting segmentation helps companies reach challenging business goals and optimize spending for advertising, even in the most competitive categories.