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We thought it would be fun to debate some of the most controversial food questions out there. The results? Researchers pulling out sources to back up their claims and very creative reasonings backed by pure appetite.

We surveyed Americans to get their thoughts on the importance and impact of Black History Month.

When it comes to shopping for everyday household items, how often are consumers shopping? And how are they shopping, in-store or online? What about where they’re shopping?

In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms.

With inflation, supply shortages, and COVID becoming more and more of a part of everyday life, what do consumers’ shopping habits look like for back-to-school this year? In a recent Big Village CARAVAN study, we asked parents where they’re shopping, how they’re shopping, what type of ads they’re influenced by, and more!

The cryptocurrency landscape in the US is often talked about – but how does the rest of the world feel about cryptocurrency?

We surveyed Americans on their thoughts and plans for the 2023 Holiday Season.

We followed up with Americans on their thoughts and plans for the 2023 Holiday Season. What are their holiday shopping habits? When do they plan to decorate?

Are Americans optimistic about 2023? We uncovered the goals, priorities and levels of optimism each generations is seeing for next year.

We have the insights on how consumers prefer to participate in surveys online, generational breakdown included.

Cassandra recently hosted a webinar with The Infatuation, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials.