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It’s Mother’s Day this weekend and that means millions of American consumers are shopping or planning to shop for that special gift for mom. But where are they shopping, and what are they shopping for?

Find out what the general American population knows about the metaverse and how they plan on experiencing this technological shift in the future.

As the year comes to a close, U.S. consumers have the economy on their minds. The perspectives on cost of living, supply chain disruptions, inflation, and whether things will change for the better or worse in 2022 are varying among consumers.

For this month’s Pulse we addressed the economy with the American consumer, and how the current cost of living is impacting their daily lives.

An overwhelming 88% of Americans have plans to celebrate this year. The survey reveals that 46% of Americans are traveling over the holiday – and 80% of those traveling are taking to the road in their cars. Plane travel is the second most popular choice at 19%, with 34% of Americans saying they have changed their travel plans because of the higher cost of airline travel.

This month is Pride Month and it also has been a historic month with last week’s US Supreme Court ruling that says that the landmark 1964 Civil Rights Act also protects gay and transgender workers from workplace discrimination.

The last bastion of linear television has remained live sports. Once consumers widely make the jump to streaming for live sports, there will be little else, other than the inertia of older generations, to keep linear TV afloat.

We surveyed Americans on their sports streaming habits. What are they watching, and how are they watching it?

Inflation, Roe v. Wade, voting rights, and the Ukraine/Russia conflict are all on the minds of Americans in this week’sThe Pulse of the American Consumer.

Alternative-specific approach makes CBC designs more flexible, provides more realistic description of products or offerings in choice tasks, improves accuracy and quality of modeling in many complex studies.