Search Results

One of the goals of market segmentations is to target people most likely to become satisfied and enthusiastic customers of a company and its products. Properly designed and executed targeting segmentation helps companies reach challenging business goals and optimize spending for advertising, even in the most competitive categories.

Spring and all that it represents – renewal / a fresh start – presents a huge opportunity for certain brands to fulfill consumer demand that is specific to this time of year. Understanding consumer behavior related to seasons and other macro-economic conditions and trends can be extremely helpful to businesses as they look to grow sales of their products and services.

Reviewing patents around a set of competitors or in a specific product category can provide a look into what the future may hold.

For many viewers of this show, the parallels between the fictional Pearson family and their own family dynamics are obvious. The same was true for me. But the show also got me thinking about my work family. I’ve worked for the same company for approximately 40 years.

We followed up with Americans on their thoughts and plans for the 2023 Holiday Season. What are their holiday shopping habits? When do they plan to decorate?

Consumers weighed in on how they feel about the MLB returning as well as their feelings towards cryptocurrency and COVID-19, two years later.

How do consumers feel about digital advertising? Did they actually mean to click on that ad? Do they actually purchase that product after clicking on the ad?

We surveyed Americans on their tax returns this past year. Did they file by the deadline? How did they file? Does anyone help them do their taxes?

We asked Americans for their feelings and reactions towards a list of terms in today’s news and culture.

Big Village created a truly agile research agency – one that can handle most anything a brand could need to drive growth while delivering quick-turn, custom results.