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In the current work environment, information exchanges are more apt to take place via written communication, so it’s a good time to review the way to approach communications.
Audience Intelligence is built on over 5,000 segments that are curated directly from highly nuanced online signals. To complement these online signals, Big Village provides deep media insights on each segment through a nationally representative survey built directly on top of these audiences.
Public health and politics are top of mind for consumers in this week’s The Pulse of the American Consumer.
In celebration of Mother’s Day, our CARAVAN® team asked Americans what they plan to buy for their moms this year. We also asked moms what they REALLY want this year, and what do they NOT want?
New COVID-19 variants changed the travel industry’s road to recovery. With concerns over omicron slowing and confirmed cases falling in most cities the travel industry can look forward to more consumers being open to travel in 2022.
The economy and Juneteenth are top of mind for consumers in this week’s The Pulse of the American Consumer.
Big Village’s CX analytics provide the tactical knowledge, tools, and consultation to meaningfully define, achieve and monetize success.
Leveraging a US representative sample of over 25,000 survey completes, Big Village’s Audience Intelligence is a fully integrated and holistic planning and activation platform that addresses media planning, profiling and general media insights in one.
Big Village found that Goodwill stores top the list (89%) of favorite places to shop among those who prefer to look for materials for DIY costumes at thrift stores.
What if there were a way to better stack the odds in a new product’s favor of a successful launch by ensuring the right targeted audience is exposed to the product in the right place?
Optimizing investment in your marketing content ensures you’re speaking your customers’ language, reflecting their needs, and offering solutions to their problems – rather than simply selling your products. Knowing exactly what you’re trying to accomplish with a particular piece of content is also necessary to get the most bang for your buck.