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Big Village’s CARAVAN team conducted a survey to discover Americans’ views on how well they think advertising and media are doing in the representation of the Hispanic culture and the stance brands are taking on issues facing the community.

In a recent CARAVAN survey, when we asked consumers what Personalization meant to them, they described it as: Making something your own.

One of the most-discussed changes — purchasing more low-cost store brands — topped Big Village Insights’ survey list in 2022. Forty-seven percent of consumers participating in the survey said they bought lower-cost brands last year as a direct result of increased cost of living brought on by inflation.

Choice-Based Conjoint analysis is widely used for multiple applications including feature, price, and assortment optimization. But sometimes, especially in these categories, selecting the best design for a choice exercise might present a challenge for a researcher.

The latest research report released by Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, unveils emerging attitudes and knowledge about the metaverse and new technologies, and their potential impact.