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The number of service and product companies offering subscriptions has grown exponentially throughout the pandemic and there is no sign of slowing down. They provide a win-win solution for customers and companies: customers have a need for convenience and companies have a need for passive regular revenue.

Understanding who the customers are, how to position the brand, and where to reach these consumers is key. Implementing a segmentation and audience strategy is essential for maximizing brand growth.

In celebration of Mother’s Day, our CARAVAN® team asked Americans what they plan to buy for their moms this year. We also asked moms what they REALLY want this year, and what do they NOT want?

What if there were a way to better stack the odds in a new product’s favor of a successful launch by ensuring the right targeted audience is exposed to the product in the right place?

Diving deeper into the feelings along your customers’ journey provides the understanding of why an experience is delightful or disappointing.

Focusing on the customers that bring your organization the most profit & loyalty rather than attempting to be everything to everyone forces companies to redefine their approach, ensuring greater financial gains and brand strength.

Optimizing investment in your marketing content ensures you’re speaking your customers’ language, reflecting their needs, and offering solutions to their problems – rather than simply selling your products. Knowing exactly what you’re trying to accomplish with a particular piece of content is also necessary to get the most bang for your buck.

New COVID-19 variants changed the travel industry’s road to recovery. With concerns over omicron slowing and confirmed cases falling in most cities the travel industry can look forward to more consumers being open to travel in 2022.

Diving deeper into the feelings along your customers’ journey provides the understanding of why an experience is delightful or disappointing.

We all know that video streaming has exploded since 2020. But did you know that watching TV and video streaming as a media category has started to decline in 2022? With pandemic restrictions falling away, is everyone just spending less time binge watching these days? The answer all depends on their generation and how they are viewing.

In the current work environment, information exchanges are more apt to take place via written communication, so it’s a good time to review the way to approach communications.

“Why,” like its quantitative counterpart “what,” is grounded resolutely and superficially in the immediate past and falls short in cultivating the empathy required to truly understand the messy emotions, the chaotic maelstrom of sheer humanness, that propels us into the “what’s next.”

The economy and Juneteenth are top of mind for consumers in this week’s The Pulse of the American Consumer.

Audience Intelligence is built on over 5,000 segments that are curated directly from highly nuanced online signals. To complement these online signals, Big Village provides deep media insights on each segment through a nationally representative survey built directly on top of these audiences.

Big Village’s CX analytics provide the tactical knowledge, tools, and consultation to meaningfully define, achieve and monetize success.

Through BeWell@Big Village, our HR-led health and wellbeing program, we kicked off Q1 2022 by practicing gratitude, learning about nutrition and assisting Ukraine.

Financial stress, the state of the economy and the NFL season are top of mind for American consumers today.

Cassandra is releasing a new trends analysis report, “Re(value)ation: A Pandemic Mired in Political Mayhem Makes Gen Z Rethink Everything.”

We’re taking a look at the financial decisions American consumers have made recently and how spending habits have changed since COVID-19.