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Reviewing patents around a set of competitors or in a specific product category can provide a look into what the future may hold.

For many viewers of this show, the parallels between the fictional Pearson family and their own family dynamics are obvious. The same was true for me. But the show also got me thinking about my work family. I’ve worked for the same company for approximately 40 years.

Choice-Based Conjoint analysis is widely used for multiple applications including feature, price, and assortment optimization. But sometimes, especially in these categories, selecting the best design for a choice exercise might present a challenge for a researcher.

How do Americans view secondary education today? We found out how parents view their child’s education and plans for the future, along with how parents view their own secondary education journey.

See which home and auto insurance companies are most popular and which consumers have the most insurance in this week’s The Pulse of the American Consumer.

One of the goals of market segmentations is to target people most likely to become satisfied and enthusiastic customers of a company and its products. Properly designed and executed targeting segmentation helps companies reach challenging business goals and optimize spending for advertising, even in the most competitive categories.

In celebration of Earth Day on April 22nd, Big Village Insights surveyed Americans about their concerns about the environment, what they’re doing to help, and what responsibilities they think brands have when it comes to thelong-term health of the planet.

71% of American adults are planning on taking a vacation in the next year. We asked them where they were going.

How do consumers feel about digital advertising? Did they actually mean to click on that ad? Do they actually purchase that product after clicking on the ad?

We surveyed Americans on their tax returns this past year. Did they file by the deadline? How did they file? Does anyone help them do their taxes?

Big Village CARAVAN pulled consumer opinions and preferences of current television content and providers across the television landscape.

We asked Americans for their feelings and reactions towards a list of terms in today’s news and culture.