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We surveyed Americans on their plans to celebrate and thoughts about Pride Month.

While client centricity isn’t remotely new, you can’t open a business periodical today without hearing about a renewed emphasis, especially as the economy wobbles and inflationary pressures cause more price shopping and less brand loyalty.

We surveyed Americans to see how loyal they believe themselves to be to products and brands. Additionally, we asked them what they would be willing to do for the products and brands they love and what makes them turn away from products and brands.

Are American’s interested in what the Metaverse has to offer? Take a look at how your consumers are feeling towards the Metaverse and its potential impact on their day to day.

In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

In our latest MediaPulse survey we surveyed consumers about their Netflix subscriptions and their attitudes towards some possible next steps that Netflix can take from here.

In celebration of Pride Month, we asked Americans about authenticity and how brands can authentically celebrate Pride.

With Juneteenth approaching, we surveyed Americans on their thoughts about the current state of race relations in the US.

What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture.