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We’re taking a look at the financial decisions American consumers have made recently and how spending habits have changed since COVID-19.

Big Village’s CARAVAN team conducted a survey to discover Americans’ views on how well they think advertising and media are doing in the representation of the Hispanic culture and the stance brands are taking on issues facing the community.

In celebration of Earth Day on April 22nd, our CARAVAN® team surveyed Americans about their concerns about the environment and what they’re doing to help.

The Ukraine/Russia conflict, COVID-19 and Inflation are top of mind for consumers in this week’s The Pulse of the American Consumer.

Summer travel, mental health, and COVID are top of mind for consumers in this week’s The Pulse of the American Consumer.

Our recent MediaPulse survey found that 82% of Americans use at least one premium streaming service*. This number is especially impressive because only 31% of Americans use traditional cable or satellite TV to consume television.

MaxDiff analysis is a popular technique used in marketing research to evaluate lists of attributes, features, or statements. A Bradley-Terry model could be an attractive alternative to a MaxDiff in cases of sparse data and/or small sample size.

Bright Mountain Media announced it has completed a revamp of the company’s Big Village global research and analytics offerings.

We’re watching how consumers use and choose video streaming services today. Streaming services have become the way to watch, well… everything. See how American consumers choose what to tune into, how much they’re spending on the services and more.