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New York, April 19th, 2022 – Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, and Miss Grass, a female-founded and community-driven cannabis brand, are releasing a new trends analysis, Seeing Green, on April 20th.

In today’s fast-paced and often cluttered landscape, people are bombarded with requests for their time and attention, making it crucial to find effective ways to encourage survey participation. One proven strategy is offering incentives.

Cassandra, Big Village’s youth & culture experts, leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials.

While it can be tempting for a client to seek out all these answers from one survey or study, the real depth of answers they are looking for comes from a combination of sources.

As of August 2022, Netflix’s stock price is down -62% since the beginning of the year. Despite all that, we recently found that Netflix is still the leader when it comes to how consumers rate streaming services (with Amazon Prime is not far behind).

Cassandra takes the long view into how COVID-19 will impact Gen Zs and Millennials, their values, their behaviors, and how culture moves forward.

We have processes in place that allow us to maintain fast-paced, reliable results. This includes a standardized starting point for all projects; however, this doesn’t mean that we can’t be flexible to meet our clients’ research needs.

We’re diving into perceptions towards Generative AI through a lens of different demographics.