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We are bringing you a Pulse of the American Consumer Special Edition on all things metaverse. From what it is to how consumers feel about it, consumers have opinions and interest in this evolving virtual universe.

Ready-Made Solutions are a suite of expert-designed research solutions that help brands iterate product and service ideas based on explicit and implicit metrics in a way that addresses two common pain points of DIY research: methodological expertise (design and analysis) and data quality. I’m breaking down the different solutions that make up the suite, explaining how they reinforce each other and outlining Big Village’s approach to data quality, which underpins the solutions.

The Big Village Insights team conducted a survey to discover how Americans plan to celebrate Pride Month, how the LGBTQ+ community is represented in the media, how brands can show authentic support for Pride Month, and more.

We surveyed Americans on their thoughts about personalization, and took a deeper dive into the data by generation.

Our recent MediaPulse survey found that nearly all Americans (94%) consume news media (and some of us consume more than others). The Baby Boomer generation consumes the most with 75% consuming news media once a day or more often. On the other hand, only 24% of Gen Z consume news media once a day or more often.

We surveyed Americans on their thoughts on emerging tech and generative AI. How familiar are each generation with the types of generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

With the recent popularity of Generative AI in many different use cases, we asked Americans their general feelings towards AI.

QR codes have been rising in popularity, especially since the beginning of the pandemic, and consumers are changing their views and behaviors towards them.

We have processes in place that allow us to maintain fast-paced, reliable results. This includes a standardized starting point for all projects; however, this doesn’t mean that we can’t be flexible to meet our clients’ research needs.

As the year comes to a close, U.S. consumers have the economy on their minds. The perspectives on cost of living, supply chain disruptions, inflation, and whether things will change for the better or worse in 2022 are varying among consumers.

We’re diving into perceptions towards Generative AI through a lens of different demographics.

We surveyed Americans to get their thoughts on the importance and impact of Black History Month.