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What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture.

Our surveys show how soccer fans across the world are feeling about this year’s World Cup and how they plan to watch the matches.

As the year comes to a close, U.S. consumers have the economy on their minds. The perspectives on cost of living, supply chain disruptions, inflation, and whether things will change for the better or worse in 2022 are varying among consumers.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

After 2 years of on again, off again shutdowns and travel restrictions, consumers are ready for vacation this season!

The way brands are marketing and managing their growth opportunities are different. Product innovation opportunities are different, and messages that resonate are different. Bringing it all together requires a fresh, and even disruptive perspective, a new mindset.

How concerned are they about the impact Dobbs v. Jackson is having on women’s rights? What are the biggest challenges facing working women? How do working moms feel about their employers policies for families?

Spring cleaning. For some it’s a looming chore, and for others, it’s the yearly reset they look forward to. See what Americans think about spring cleaning, general household chores, and the products involved in it all.

When it comes to drinking alcoholic beverages, what do consumers like to drink? How often do they drink, and where? Is there still a hard seltzer craze?

We surveyed Americans on their thoughts about personalization in online shopping, social media, streaming services and more.

Big Village CARAVAN surveyed consumers about disinformation in society to better understand how they view disinformation and the effect that it has on America.

How do Americans view secondary education today? We found out how parents view their child’s education and plans for the future, along with how parents view their own secondary education journey.

We are bringing you a Pulse of the American Consumer Special Edition on all things metaverse. From what it is to how consumers feel about it, consumers have opinions and interest in this evolving virtual universe.